A Big Welcome
I would like to extend a big warm welcome to Coventry Caribbean Association who have recently asked me to help them to create a new website for their organisation. The CCA have some big plans for the future, so the site will need to grow with them; I’m really looking forward to meeting more members to see the different directions that they wish their organisation to develop into.
Talking Heads Video Shorts
One suggestion that has proved popular so far – and that is to have a splash page filled with short videos of various group members expressing their intentions, plans, desires and hopes for the future. The “Talking Heads” Page idea is not a new one. In fact, I find it to be a little clichéd for 2018… but that’s what the manager has expressed an interest in – so that is what I shall endevour to deliver.
There are, of course, all kinds of organisational problems when you are planning on doing video-interviews with half a dozen people. I imagine that I’ll be taking a few trips over to Coventry before the material is all collected. YES, I know! I ALSO said that I’d be the one to do all the audio-visual work when really, I’m no expert with a video camera. Actually, I’m more concerned that I can get a workable sound file off each member, than an adequate video clip.
Just came across these words of wisdom for when considering using video on your home page.
Over the past few years, there’s been an increasing trend of businesses using autoplaying videos on their homepages. For many, this may seem like a novel and innovative design element – something that will make your site stand out from the crowd. Unfortunately, this approach usually causes more harm than good, and should therefore be avoided.
No, don’t worry, I’ve got no plans to set the videos to autoplay. And if anyone needs reminding, there are a few good reasons here:
- It slows down a page that needs to be speedy
- Slow loading is problematic, even if you use an asynchronous embed
- It creates, rather than lessens, cognitive load
- It makes watching a video the main CTA
- It didn’t work that well for Wistia
Those choice points were offered by Phil Nottingham on the Wistia blog. I couldn’t agree more, and I’ll add that I personally find an autoplaying video just plain rude – to put no finer point on it.
But still, is it really a great idea to go ahead with the video content on the new homepage? According to Tom at varn.co.uk, it’s a fabulous idea. He sites the following ten points to give weight to this opinion, I’ll repeat them here in full as they are well made points:
- First impressions count – videos can make a great first impression for your company. Axonn Media revealed from research that seven in 10 people view brands more positively after watching video content about them.
- >Increase Click Through Rate – you can increase Click Through Rate by 30% by embedding video on your homepage according to Hub TV.
- Suited to mobile – for mobile and smart devices time spent browsing on websites has been proven to be shorter, so video can be quicker to absorb than text.
- Visitors stay on your website – visitors will stay longer on your website according to invodo. Research shows that more than three out of five consumers will invest two minutes in a video that explains a product they are thinking of purchasing whilst 37% will watch for over three minutes.
- Videos can boost SEO – video is a way to target keywords in search engines. According to one piece of research by Forrester, for Google an indexed video may have up to 50 times more chance of ranking on the first page than a textual page in the index. Also videos can help increase the time a user spends on your website which will impact your ranking.
- Easiest way to engagement – it’s a passive engagement that people are used to. You are not making them do anything more strenuous than watch a screen. It’s a comfort zone. Potential customers may not want to read much and why should they?
- Return on Investment – according to eMarketer more than 50% of marketing professionals say that video content has the best ROI.
- Potential to share – videos can be easy to share on social media. There’s potential to go viral. For the braver marketers and companies out there you can be really creative with a promotional video. There are rules to making videos go viral – they have to tell a good story, surprise or create an emotional reaction – positive is better!
- Increase your chances to get ranked high – transcripts for your videos will help search engines to index it. Surround the video with copy that can be indexed.
- It’s fun! Videos are entertaining to watch. It can be great fun to make a video too and is very rewarding when the results translate to an excellent piece of film which has the power to show people your brand in a more exciting way than written text and static images.
OK, so there’s not really any arguing with that. Decision is made. I guess I should dust off the video camera, find the tripod and practice my interview technique?